Iron Skull
Gym

Category

Website Design &
Development

Customer

Iron Skull Gym

Date

MAY 20, 2024

Location

Glasgow, United Kingdom

The Challenge

Iron Skull Gym faced several issues with its previous website, including:

  • A clunky design that didn’t reflect the gym’s brand.
  • Difficult trial class booking process.
  • Lack of integration with CRM tools like ActiveCampaign and gym management software GymMaster.
  • No easy way to add landing pages or promote events.
  • Slow loading times that hindered user experience.

We began with a planning phase, gathering insights from the gym owner and staff to fully understand their operational needs and brand identity.


The design was tailored to reflect Iron Skull Gym’s dynamic atmosphere, prioritising ease of use for both visitors and administrators. A mobile-first approach ensured optimal functionality across all devices, while back-end systems were streamlined to reduce administrative workload.

The project ran smoothly, exceeding client expectations. Key results included:

  • A 40% increase in trial class bookings from organic visitors within the first month.
  • A 50% reduction in time spent managing the website and timetable.
  • Adding landing pages boosted lead generation, helping the gym attract more trial class sign-ups. Positive client feedback, highlighting the ease of website management and enhanced operational efficiency. Let me know if this works or needs further adjustments!
  • Positive client feedback, highlighting the ease of website management and enhanced operational efficiency.

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